Trade Fair Design Annual 2019/20

Marinescu, Sabine / Poesch, Janina

€19.90*

Content: 1 Exemplar

Prices incl. VAT plus shipping costs

Available, delivery time: 3-5 days

ISBN: 978-3-89986-313-0

Language: German / English

Year of publication: 2019

Pages: 288

Cover: Harcover with stamping

Illustrations: 300 photos and plans

Dimensions: 9 x 12.2 in

Press text: Download

Product information "Trade Fair Design Annual 2019/20"

So-called instagrammability has long become part of our communication policy – has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT – the network in the field of spatial staging. Since 2008 they have been publishing their own print and online magazines and reference books about scenography.

The standard reference work in the trade fair design world.

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