Trade Fair Design Annual 2018/19

Marinescu, Sabine / Poesch, Janina

€19.90*

Prices incl. VAT plus shipping costs

Available, delivery time: 3-5 days

ISBN: 978-3-89986-282-9

Language: German / English

Year of publication: 2018

Pages: 304

Cover: Hardcover with stamping

Illustrations: Approx. 300 photos and plans

Dimensions: 9 × 12.2 in

Product information "Trade Fair Design Annual 2018/19"

The standard reference work in the trade fair design world

Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also of our economic structures and therefore the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges.

In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: since October 2018, the publication has been issued in a new, even higher quality design, extending increasingly into digital as well as real space.

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