Trade Fair Design Annual 2018/19

Marinescu, Sabine / Poesch, Janina

€19.90*

Prices incl. VAT plus shipping costs

Available, delivery time 3-5 days

ISBN: 978-3-89986-282-9

Language: German / English

Year of publication: 2018

Pages: 304

Cover: Hardcover with stamping

Illustrations: Approx. 300 photos and plans

Dimensions: 9 × 12.2 in

Product information "Trade Fair Design Annual 2018/19"

The standard reference work in the trade fair design world

Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also of our economic structures and therefore the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges.

In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: since October 2018, the publication has been issued in a new, even higher quality design, extending increasingly into digital as well as real space.

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Trade Fair Design Annual 2017/18

20 years' Trade Fair Design Annual! This anniversary edition breaks all the records: more trade fair stands, more pages, more trends. Including an interview on the future of the trade fair. Current brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitisation. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

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Trade Fair Design Annual 2016/17

The reference work in the trade fair design world The fully connected "Industry 4.0" has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market – in some cases without any digital add-ons ...This standard work once again documuents the best trade fair stands of recent years and uses powerful visuals and informative texts to identify future trends.

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Trade Fair Design Annual 2014/15

The reference work in the trade fair design world To this day, trade fairs are considered to be settings for important inventions and many a time bold predictions for the future were made on the basis of innovations. "The future needs the past" – the previous Trade Fair Design Annual's motto is also incorporated in the 15th edition of the successful reference work.As usual, the jubilee edition 2014/15 documents the best trade fair stands of the past year and presents current trends and tendencies for the future by means of large illustrations and descriptive texts. The book is rounded off by interviews with experienced trade fair experts.

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