Trade Fair Design Annual 2016/17

Marinescu, Sabine / Poesch, Janina

€19.90*

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Available, delivery time: 1-3 days

ISBN: 978-3-89986-257-7

Language: German / English

Year of publication: 2016

Pages: 288

Cover: Paperback

Illustrations: Approx. 250 photos

Dimensions: 9 × 12.2 in

Product information "Trade Fair Design Annual 2016/17"

The reference work in the trade fair design world

The fully connected "Industry 4.0" has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market – in some cases without any digital add-ons ...

This standard work once again documuents the best trade fair stands of recent years and uses powerful visuals and informative texts to identify future trends.

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