Retail Personality − authentic and successful
Language: German / English
Year of publication: 2020
Pages: 240
Cover: Hardcover with sleeve
Illustrations: 200 photos
Dimensions: 9 × 12.2 in
Press text: Download
What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Helle have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all – as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products.
The book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.
Marc Heikaus is the owner of Heikaus Group, a Swabian family enterprise with around 50 employees, is active throughout Europe as a general contractor and supplier for turnkey ready shop design, combining design and innovation of the highest quality.
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