Event Design Yearbook 2022 / 2023

Special EditionFor over a year, the coronavirus has been holding us in its grip. Live events and brand experiences are either not possible at all or only with significant restrictions. The consequences and problems for the industry are enormous. But alongside this, it enabled us to learn a lot, surprise us and fascinate us with new ideas. Digital and hybrid experiences have developed dynamically, initiating new and creative approaches that are to perfected over the forthcoming years.An exceptional year that is summarised with a Special Edition. This edition builds bridges between events before and since the coronavirus, between analogue, hybrid and digital events.Katharina Stein is a specialist journalist and a connoisseur of the event design scene. In 2009 she founded eveosblog together with Henning Stein, one of the best-known and most widely read event blogs in Germany. Search inside on ISSUU.com

The world is changing. A host of developments are impacting our lives: sustainability, values, equality, purpose, digitisation or "Gen Z". However, a consideration of the majority of brand experiences gives rise to the question: Where is the change? It occurred: with COVID-19! And suddenly it was about people’s lives, about our supply system and saving our and many other sectors. This is therefore a special Event Design Yearbook. It allows us to revel in projects that have been prohibited for months in 2020. It also shows experience concepts from the time before COVID-19. With all the foreseen changes after the pandemic, as described for example by Cedric Ebener in the interview, one can only speculate how the concepts presented here might look in future.#designbooks: Author Katharina Stein about the book series on YouTube (German only)Search inside on ISSUU.com

The current credo of live communication is: Let them participate and decide! It seems that the times in which products were displayed in rigid procedures and self-celebratory event formats are over. Now the question is what will enthuse visitors, how can they be incorporated and not least encouraged to make social media posts. A noticeable number of event formats in this edition indeed involve their participants to a great extent. This is evident in concepts orientated towards added value and experiences, as well as in possibilities for interaction and individual freedom of choice. However, what sounds straightforward is a challenge. How does one overcome inhibitions? What enthuses spoilt visitors hungry for experiences? How does one create experiences suitable for social media? Many of the around 60 events in this edition show potential solutions in practice. An in-depth interview provides answers and advice from specialists. Best cases of instagramable events and locations. 60 events in Germany, Belgium, China, South Korea, Switzerland, Austria, Russia, USA, Italy, Portugal, Denmark, Spain, Qatar ...Search inside on ISSUU.com