Brand Experience & Trade Fair Design Annual 2023/2024

Poesch, Janina

€88.00*

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ISBN: 978-3-89986-406-9

Language: German / English

Year of publication: 2023

Pages: 288

Cover: Hardcover with stamping

Illustrations: Approx. 500 photos & plans

Dimensions: 9 × 12.2 in

Product information "Brand Experience & Trade Fair Design Annual 2023/2024"

When it comes to sustainable brand presentations, the question is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone – from exhibitors to designers to visitors – needs to pull in the same direction. The new issue of the Brand Experience & Trade Fair Design Annual features successful examples that demonstrate an intentional approach to people and the environment – and are inspiring to boot.

Editor Janina Poesch is a qualified architect, trained journalist and freelance author of numerous publications on the topics of the future, scenography and (brand) communication in space. She teaches Brand Spaces at RheinMain University of Applied Sciences and greatly appreciates the common thread in (brand) stories – the PLOT …

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Brand Experience & Trade Fair Design Annual 2022/23

It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyze the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content which adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together. The standard reference work in the trade fair design world.Search inside in ISSUU.com

€88.00*